Ecommerce Website
PerfectDraft is a keg machine that guarantees a perfect pour of beer at home.
Anheuser-Busch (AB-InBev) successfully launched PerfectDraft in the UK in 2019 and had thousands orders in the first 2 years. PerfectDraft is expanding globally in 2022 and partnered with us to create pre-launch material and test the machine in the USA market.
INCLUDES: Website design, organic social media, paid Facebook ads, and email design
PerfectDraft USA Website
PerfectDraft website, paid ad, and organic social media.
Project process
DELIVERABLES
- Landing pages for A/B testing
- 20+Facebook static and animated ads
- Organic social media posts
- Email creative
- User experience testing agenda
OUTCOME
- Launched three marketing campaigns to attract and convert new users in the USA
- In the first 30days: 10k+impressions, 2k website views, and 5% conversion rate on the website
TEAM
- Business Lead: Conrad Barrett
- Art Director: Courtney Spencer
- Marketing Lead: Rick Birtles
- Design: Frank White
