Ecommerce Website

PerfectDraft is a keg machine that guarantees a perfect pour of beer at home.

Anheuser-Busch (AB-InBev) successfully launched PerfectDraft in the UK in 2019 and had thousands orders in the first 2 years. PerfectDraft is expanding globally in 2022 and partnered with us to create pre-launch material and test the machine in the USA market.

INCLUDES: Website design, organic social media, paid Facebook ads, and email design
PerfectDraft USA Website
PerfectDraft USA Website
PerfectDraft website, paid ad, and organic social media.
Project process
  • Landing pages for A/B testing
  • 20+Facebook static and animated ads
  • Organic social media posts
  • Email creative
  • User experience testing agenda
  • Launched three marketing campaigns to attract and convert new users in the USA
  • In the first 30days: 10k+impressions, 2k website views, and 5% conversion rate on the website
  • Business Lead: Conrad Barrett
  • Art Director: Courtney Spencer
  • Marketing Lead: Rick Birtles
  • Design: Frank White
PerfectDraft Machine
PerfectDraft Machine