Aavrani is an Indian-inspired skincare whose mission is to re-imagine holistic beauty.

The founder and CEO, Rooshy Roy, identified the need to update the brand’s identity to visually communicate the brand story and create a deeper connection with their core consumer.

INCLUDES: Branding Update: Logo design, color palette, typography, packaging design

Dear Fellow Aavrani Packaging
Dear Fellow Aavrani Packaging
Project process
  • Logo Redesign
  • New color palette and typography
  • New packaging design
  • Increase in conversion and social media engagement
  • Product features in New York Times, Vogue, Glamour, and InStyle
  • Product sales in major retailers including Anthropologie
  • Founder & CEO: Rooshy Roy
  • Art Director: Courtney Spencer 
  • Lead Designer: Emily Funck
Dear Fellow Logo of Aavrani