Branding
Aavrani is an Indian-inspired skincare whose mission is to re-imagine holistic beauty.
The founder and CEO, Rooshy Roy, identified the need to update the brand’s identity to visually communicate the brand story and create a deeper connection with their core consumer.
INCLUDES: Branding Update: Logo design, color palette, typography, packaging design
Project process
DELIVERABLES
- Logo Redesign
- New color palette and typography
- New packaging design
OUTCOME
- Increase in conversion and social media engagement
- Product features in New York Times, Vogue, Glamour, and InStyle
- Product sales in major retailers including Anthropologie
TEAM
- Founder & CEO: Rooshy Roy
- Art Director: Courtney Spencer
- Lead Designer: Emily Funck
