Cecil and Lou is a children’s clothing boutique based in the heart of Tyler, Texas.

Known for their darling styles, they are the go-to shop for memory-making outfits for little ones all ages. The two founders (and sisters-in-law!) Ashley and Blythe McCain hired us to update the brand identity, website, and marketing creative.

The brand was launched in July 2023 and we have been maintaining marketing creative (for example, custom email marketing) since.

Project process

Since the launch of Cecil and Lou’s revamped brand identity, website, and marketing materials in July 2023, our ongoing collaboration has been characterized by a meticulous attention to detail and a commitment to capturing the essence of childhood charm. Through custom email marketing campaigns and other creative initiatives, we’ve aimed to showcase the boutique’s curated selection of clothing, each piece designed to evoke joy and create cherished memories for families in Tyler and beyond.

  • Logo
  • Design system including colors, typography, custom icons, and textures
  • Brand guideline
  • Collateral: Signage, tags, business cards, social media graphics,
and custom apparel for the team 
  • Custom e-Commerce Site 
  • Ongoing marketing creative (Email design, social media assets, website banner assets) 
  • Co-Founders: Ashley McCain and Blythe McCain
  • Marketing: Gina Moers
  • Operations: Daliah De Luna
  • Development: Ryan Bailes 
  • Creative Director: Courtney Spencer
  • Art Director: Blaire Speaker
  • Senior Designer: Emily Funck
  • Junior Designer: Sophia Mazza